Craftinginterfaces thatwork hard andfeel effortless.
Geoffrey Wu
Product Designer + Design Engineer
Design built on clarity, refined with motion, and powered by code to bring products to life.
Say
Design Systems & UI Libraries
Scalable component systems that keep teams aligned and interfaces consistent.
Product UI & Interaction
Clear, interaction-rich interfaces for complex B2B and multi-lingual workflows.
Design-Engineering Collaboration
Design that speaks code - from tokens and specs to production-ready UI.
Conversion Landing Pages
Conversion-focused pages that balance narrative, clarity, and performance.
AI-Powered Workflows
Interfaces and flows that integrate AI to streamline decisions and user tasks.
Experience
A multidisciplinary designer - born and raised in Melbourne, Australia, now based in Tokyo. Over the past 9+ years, I've worked with startups and growing teams to design and ship digital products. Experienced in SaaS and B2B workflows, I've excelled at the forefront of design production and operations for agile product development teams.
Present
UX Designer — Sollective (HR Tech)
2020
Senior UX Designer — Crowd Cast (FinTech)
2017
Graphic Designer & Front-End Developer — Wisenet Information Systems (EdTech)
2015
Bachelor of Design (Digital Media) — RMIT University